Best WhatsApp Marketing Software: Zoko.io Review. Read This Before Trying Out!
What’s the one thing that winning online merchants have in common?
Do you know how they achieve their milestone with ease?
They do their Sales, Marketing, and Customer support on WhatsApp.
What is WhatsApp Marketing?
WhatsApp marketing is a type of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong relationships with customers, and increase sales.
But Why Should You Use WhatsApp Marketing for Your Business?
WhatsApp is the most widely used messaging app on the planet. By 2020, its monthly audience will have swelled to 2 billion active users. For organizations looking to interact with audiences in developing countries, this marketing channel is a must-have.
In India, for example, there are 340 million monthly WhatsApp users and around 100 million in Brazil. However, in the US market, WhatsApp is a fantastic alternative for promotions, as 68 million Americans use it at least once a month.
More than half of WhatsApp users check the app every day, thus WhatsApp marketing allows you to stay in touch with your customers. Even better, text messages have a 98 percent open rate, so you can be sure they’ll see your offers.
Last but not least, your customers adore this mode of contact. They have higher faith in brands that use chat applications — 53% of people said they would buy from a company that can be reached via chat.
There are, however, additional advantages to including WhatsApp in your marketing approach such as;
- Better relationship with customers
- Better sales
- Higher conversion rates, and
- Lowest cost of marketing.
So, how exactly can you win on WhatsApp?
Zoko
Zoko is a sales marketing and customer support platform built for WhatsApp. Zoko is the modern messaging platform, built for online merchants to do sales, marketing, and customer support on the world’s most popular messaging channel.
Zoko seamlessly provides your business with a platform to automate your workflow with just a simple click of the button. We’ll look at how Zoko will help your business grow.
Zoko.io Review
When you start at Zoko today, you get an official WhatsApp number and an API (Application Programming Interface) to connect you to the Zoko platform giving your business interface the notable ‘green-tick’ mark beside your brand name giving your business absolute credibility to boost your sales on trustworthiness (Notable companies can qualify for the Verified Green Tick Mark. Zoko has partnered with official providers of the WhatsApp API).
Once you get that quickly and easily set up, you can start getting customers messaging you on that number with ease from the widget on your website, Facebook ads (Page), or Instagram ads (Profile) with one click to WhatsApp.
Zoko: Queue Screen
On your Zoko dashboard, you start receiving incoming messages at ease and replying/interacting with customers without burning hours replying to emails from your email provider.
Receiving hundreds if not thousands of chats from customers daily can be quite a daunting task replying to each one of them, right? The first step is to make sure the messages reach the right person on your team. That is why Zoko allows you to add your team on the same platform ready to get tasks assigned to them. You can then manually assign tasks to your team members that should be responsible to perform those tasks. Isn’t that amazing?
Either way, if you are a large brand with plenty of chats coming in steadily, you can automatically assign these using Zoko’s Rules Feature. You can watch a demo here.
Zoko: Chat Screen
Once you’ve assigned tasks to your team members, they can log in with their email addresses without using their personal WhatsApp numbers and they’ll see all the chats that were assigned to them.
They can now pick up conversations and start chatting directly with customers, ranging from helping customers complete offers, delivery, installation, or even processing returns. All these can be done from one official company's WhatsApp number. All seamless!
Zoko: Quick Reply
Most times you get the same question from customers and you can actually automate a response to deal with such a situation by saving your answers as a quick reply and sending it to customers with a couple of clicks. Be it installation guides, warranty, or any other.
Watch Zoko In Action NOW!
Zoko: Private Notes
This is a feature that helps you to communicate internally with your team members on the same WhatsApp platform.
For instance, once you’re chatting with a customer on sales and the customer wants to change his/her shipping address which is entirely not your task, you can add a private note on the same chat directing the task to the person responsible without the customer even knowing or seeing your chat with the other team member.
Zoko: Agent Handover
Say, Melinda who has asked for a change in her shipping address from Phil who is responsible for only sales, Phil will send a private note to Samuel who deals with shipping, and once Samuel logs in, he’ll see the conversation and picks up from there and continue right from where Phil left on. Better together.
Zoko: Taking Orders
Your team is chatting on WhatsApp on the same WhatsApp number, let them sell there too.
If you are a Shopify merchant, simply install Zoko Shopify App and your whole catalog is magically imported to your WhatsApp platform and you can sell directly from there. You can send a product directly to a customer’s WhatsApp number without necessarily visiting your website to pull up images. If the customer wants to buy from you, you can simply take orders from there and sell directly.
Your customer doesn’t leave WhatsApp to buy from you. Everything is done at the comfort of your convenience. Isn’t that amazing?
Zoko: Automated Notifications
You can choose to send all your standard Shopify store notifications on Whatsapp now such as order confirmation, order cancellations, cash-on-delivery (COD) confirmations, shipping updates, etc.
Once this feature is turned on, these WhatsApp notifications go directly to your customers who may place their orders directly from your website too. Not just for Zoko orders alone, but with orders from your website.
Simply installing Zoko Shopify App seamlessly integrates WhatsApp to your Shopify store allowing you to do more with WhatsApp like recover abandoned cart, get customers to confirm cash-on-delivery (COD) payments, collect reviews on WhatsApp, answer common questions automatically, etc.
Zoko: Broadcast
Assume you just launched a new product, service, or something new, you can seamlessly alert your premium customers with a broadcast.
Simply go to ‘Broadcast’ on the Zoko platform, choose a template, select the premium tag, set up your message, and just hit the send button and you’ve messaged all your premium customers on WhatsApp.
With a 95% open rate within two minutes on delivery, marketing on WhatsApp is 5x better than doing it on email. Isn’t that perfect?
What more could you have asked for?
>> CLICK TO SEE A DEMO OF ZOKO IN ACTION <<
Well, that's not all.
Zoko: Advanced Features
- With the advanced features on the Zoko platform, an admin can easily check the performance of all the team members, i.e how well they’ve been responding to customers.
- Zoko flows allows you to build automation to help you run your marketing campaigns on auto-pilot.
- Zoko rules allow you to set routing rules to get the right chat to the right person all the time, on time.
These are but just some of the awesome features you get with Zoko and you’ll definitely love using Zoko.
Don’t forget to watch the demo of how Zoko works and how it can help your business grow exponentially.
Zoko.io Final Thoughts
WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers.
Zoko provides you with one of the best platforms to start up with and it is super easy to set up without any techy skills and they have sweet customer care representatives that help you out as quickly as possible.
Disclaimer!
The links within this article are affiliate links and I’ll get a commission if you decide to use it at no extra cost to you, it just helps me buy a cup of my favourite coffee. This article is solely intended for educational purposes.
